Prepared for Chris Choi

Your Growth Package for the Airbnb Mentorship Empire

We spent 150+ hours researching your business, your audience, your competitors, and your digital presence. Then we built the marketing system that is missing.

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7
Critical Gaps Found
5
Campaign Angles
5
Ad Scripts
9
VSL Sections
5
Funnel Stages
Everything We Built for Your Mentorship Program
Analysis

01. Bottleneck Analysis

7 critical gaps in your digital presence. Each one is fixable. Each one compounds when fixed. From your missing landing page to the DM-only application process.

Strategy

02. Campaign Angles

5 unique positioning angles built around your origin story, the $8K start, the waitlist paradox, the 80/20 formula, and the top 1% differentiation.

Creative

03. Meta Ad Scripts

5 ready-to-film ad scripts. 30-60 seconds each. Built for Meta ads targeting aspiring Airbnb hosts. Your story as the hook.

Conversion

04. VSL Framework

A complete 12-14 minute Video Sales Letter outline. 9 sections from hook to CTA. Built around the dental-school-dropout-to-$100M-empire narrative.

System

05. Evergreen Funnel Strategy

5-stage funnel architecture. From organic + paid traffic through landing page, nurture sequence, application, and pre-call system. No more DMs as a funnel.

Lead Gen

06. Lead Magnet Concept

"The 7 Rules That Built a $100M Airbnb Empire." A PDF guide to capture emails from prospects not yet ready to apply. Plus a 6-email nurture sequence to convert them.

7 Gaps Holding Your Mentorship Back Online
1

No Landing Page

2.1M TikTok + 517K Instagram followers and the only way to apply is via DM. No structured conversion path. Every prospect who does not want to DM a stranger goes somewhere else.

2

No Video Sales Letter

A mentorship with a 6-month waitlist and zero video explaining the transformation, the proof, the process. Prospects are deciding based on short-form content alone. Higher-quality applicants need more info.

3

No Email Nurture System

The 6-month waitlist exists but there is no system to warm applicants during the wait. No lead magnet. No email sequences. Prospects who applied 3 months ago have gone cold.

4

No Paid Acquisition

Zero paid ads. Zero control over lead flow. Nobody in the Airbnb mentorship space is running Meta ads. That is a first-mover advantage sitting untouched.

5

No Structured Proof System

1,000+ mentees but no case study page, no testimonial hub, no before/after documentation. The proof is scattered across random TikToks and stories.

6

Content Not Funneled

Hundreds of TikToks with millions of views. None drive to a conversion page. Massive awareness with minimal conversion. The top of funnel is overflowing. The bottom does not exist.

7

Application Friction

DM-based applications = 6 steps of friction. Navigate, message, figure out what to say, wait, converse, get accepted. An application form on a landing page is 1 step.

5 Angles Built Around Your Story
Origin

Angle 1: The Dental School Dropout

"He dropped out of dental school with $8,000 to his name. Now he runs a $100M Airbnb empire across 14 cities." Targets young professionals feeling trapped in careers they were told to pursue. Emotional driver: freedom.

Proof

Angle 2: The $8,000 Start

"$4,000 on a credit card. $4,000 in cash. That was the entire starting capital for a $100M real estate empire." Targets people who think they need massive capital. Emotional driver: possibility.

System

Angle 3: The Waitlist Problem

"517,000 followers. 6-month waitlist. And no application page anywhere." The meta-angle. Shows we understand the business better than anyone. Emotional driver: opportunity cost.

Philosophy

Angle 4: 80/20 Mentorship

"80% mindset. 20% skillset. 1,000+ mentees." Targets people who tried other courses and failed because they learned tactics without the operator mindset. Emotional driver: hope.

Authority

Angle 5: The Top 1% Secret

"Top 1% Airbnb earner. 100+ units. 14 cities. And he will tell you the units are not the secret." Targets experienced hosts who want to scale. Emotional driver: aspiration.

5 Scripts Ready to Film
60 sec

Script 1: "The Dropout"

Hook: "I dropped out of dental school with $8,000 to my name." Full origin story arc. From dental school to 100+ units. Ends with free training CTA.

45 sec

Script 2: "The Seven Rules"

Hook: "Seven rules. That is what separates my mentees who build six figures from the ones who quit." Teases the framework. Drives to free training.

30 sec

Script 3: "The DM Problem"

Hook: "I have a 6-month waitlist for my mentorship." Acknowledges the friction. Introduces the landing page as the fix. Short, punchy, self-aware.

60 sec

Script 4: "Why Most Fail"

Hook: "Most people who try Airbnb fail. And it is not because the model does not work." Targets failed DIYers. Positions mentorship as the missing variable.

45 sec

Script 5: "The $3,000 Month"

Hook: "My first unit made me $3,000 profit in the first month." Simple, specific, aspirational. One unit to a hundred. Clear CTA to free training.

12-14 Minute Video Sales Letter Outline
1

Hook (0-45 sec)

Dental school dropout. $8,000 starting capital. $100M Airbnb empire. 14 cities, 5 states. "In the next 12 minutes, I will show you the exact framework."

2

Origin Story (45s - 3 min)

Dental school. The safe path. The $4K cash + $4K credit card. First apartment. First $3,000 month. The moment it clicked. Seven years of scaling.

3

The Problem (3 - 5 min)

Why most Airbnb hosts fail. Watching one YouTube video. Renting one apartment. Making $800 and quitting. Information is not the issue. Application is.

4

The Solution (5 - 7 min)

What the mentorship actually is. Not a course. Direct access. The seven life rules. City selection. Unit sourcing. Listing optimization. Scaling from 1 to 100.

5

Proof Stack (7 - 9 min)

1,000+ mentees. Goal of 100 millionaire mentees. Specific stories. 6-month waitlist as demand proof. Media: Flaunt, Haute Living, Yahoo Finance.

6

The Offer (9 - 10:30)

What is included. How applications work. What Chris looks for. Timeline for months 1, 3, 6. Investment framing: cost of NOT having a system.

7

Objection Handling (10:30 - 12 min)

"Not enough capital" (started with $8K). "Tried and failed" (alone vs. mentored). "No time" (designed for full-time jobs). "Too many coaches" (name one with 100+ units).

8

Dream State (12 - 13 min)

12 months from now. 5-10 units. $15K-$30K/month. Not trading time for money. A mentor with 100+ units guiding every step. Financial freedom as a number.

9

CTA (13 - 14 min)

"Click the button. Fill out the application. 3 minutes. I review every one personally. If you are a fit, my team reaches out within 48 hours."

5-Stage System to Convert 2.6M Followers into Mentees
1

Awareness

TikTok (2.1M) + Instagram (517K) organic content. Meta ads targeting aspiring Airbnb hosts, passive income seekers, real estate investors. All traffic to landing page.

2

Engagement

Landing page with VSL, proof stack, 7 rules preview. Lead magnet opt-in for those not ready to apply. Application form for those who are.

3

Nurture

7-email waitlist sequence for applicants. 6-email nurture sequence for lead magnet opt-ins. Origin story, mentee spotlights, the 80/20 framework, application invitation.

4

Conversion

Application form with auto-qualification. Calendly booking for accepted applicants. No more DMs. No more friction. One click to apply.

5

Post-Application

Pre-call email sequence (3 emails). SMS reminder 24 hours before. Value video building anticipation. Show rate optimization.

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